1. Facebook Research: Socializing doesn’t Scale

    Facebook research shows that people have an average of 150 friends, supporting the existence of “Dunbar’s Number” which I wrote about in a previous post on why socializing doesn’t scale. The same research also supports the existence of a support clique of 3 to 5 people, as Facebook users have on average 5 close friends they spend most of their time interacting with.

    The TEDxObserver presentation below shows Robin Dunbar discussing this research.